Toronto, Canada – July 25, 2025 — Drake has broken his silence on the long-teased ICEMAN project with the drop of a new song snippet, “Which One,” featuring British rap star Central Cee, during a livestream that set social media ablaze.
Broadcasting from what fans believe to be a private Toronto studio, this was Drake’s second livestream under the ICEMAN branding, a cryptic rollout that’s had fans speculating since early June. The stream ran just under 25 minutes and included ambient visuals of an ice-coated tundra backdrop, subtle merch teasers, and a surprise freestyle session.
Amy Sussman via Getty Images / Dia Dipasupil via Getty Images
About the Song: “Which One”
Flow & Tone: True to Drake form, “Which One” walks the line between laid-back introspection and aggressive posturing. His verse plays on trust, loyalty, and betrayal—asking in the hook:
“Which one said they’d ride but folded first? / Which one prayed on my fall, rehearsed?”
Central Cee’s Feature: Cench delivers a clean, grime-influenced verse about navigating fame in London and remaining authentic. His cadence contrasts Drake’s melodic flow, making the pairing surprisingly cohesive.
Production: Sparse yet cinematic. Arctic strings layered over lo-fi percussion build a cold, calculated mood—on brand with the ICEMAN aesthetic.
What Is ICEMAN?
Drake first hinted at ICEMAN in early 2025 during a brief cameo in a Nike SNKRS livestream, wearing a jacket embroidered with the phrase. The campaign has since expanded into:
Mysterious billboards in Toronto, London, and NYC with only the words “ICEMAN 2025.”
A merch drop on OVO’s site, featuring snow-themed gear and gloves.
A “Frozen Summer” teaser playlist on Spotify curated by Drake, featuring UK drill, Scandinavian trap, and experimental R&B.
The album is rumored to be a concept-heavy, emotionally cold, sonically minimalist project—a departure from For All the Dogs and closer in mood to If You’re Reading This It’s Too Late or Dark Lane Demo Tapes.
What Fans Are Saying
The hashtag #ICEMANDrake trended within minutes of the livestream, with fans applauding the collab:
“Drake & Central Cee is the UK/Canada linkup I didn’t know I needed.”
“He’s not playing friendly anymore. #ICEMAN era is lethal.”
“Drake got cold again… finally.”
Others drew comparisons to his Scary Hours series, with many hoping ICEMAN signals a return to sharper lyrical form.
What’s Next?
Though no official release date has been confirmed, Drake stated during the stream:
“The album’s done. It’s cold as ice, and it’s coming sooner than y’all think.”
Industry insiders speculate a mid-August 2025 release, possibly aligning with OVO Fest, which Drake traditionally headlines.
